This + That

Our First Year

It’s hard to believe that Pretty Little Shoes came into existence one short year ago today. Owning my own company was something I knew I had wanted but also thought it was a far and distant dream; and never did I think I would own a shoe company. But God works in mysterious ways and I'm so glad He brought this opportunity into my life.

During my first year in business has proved to have many highs and lows, learning curves, challenges, blessings, and growth. I met hundreds of customers, new friends, and business people; sold thousands of pairs of shoes; increased our social media following (be sure to follow us on Facebook and Instagram); had tens of thousands of website visitors; expanded our product line; and partnered with local and international charities to help spread a little bit of love and hope in this world.

It’s very heartwarming to see how far we have come in the last year. It’s even more heartwarming to reflect on how Pretty Little Shoes has impacted our customers, friends, and even the world! One of the most humbling things to reflect on from this past year was having customers who were amputees, have physical disabilities and hearing/ visual impairments, and even a sweet little girl who is currently battling cancer. These beauties have so much joy within them and it was such an encouragement meeting them.

On paper, Pretty Little Shoes is technically a one-woman-show. But it would be wrong of me to take all the credit. I owe a huge amount of thanks and gratitude to my family. My sister Brianne is my photography and photoshop extraordinaire. She puts up with my constant questions, takes photos for me, and edits them for free out of the goodness of her heart. My brother Ryan loaned his muscles when I got my very first {yet incredibly large} stock order. My dad - he has loaned me his muscles, his truck, trailer, and heart over the last year. Sometimes his willingness drives me crazy but he’s just being my dad. My mom has been my shoulder to cry on, my idea-bouncer-offer, and my right hand woman. I can’t thank her enough for all she has done for me. To my aunts, cousins, and friends who have helped me out throughout the year, asked how business was, helped me out at events, or offered encouragement - I love you all so much and am so grateful for you!

I also owe a huge amount of gratitude to Kim Moss. Many of you have had the pleasure of meeting Kim - she was the owner of Head Over Heels Shoe Company, which I took over for. A year has past and I still text, email, and meet up with her to answer questions. Over the last year, she has also become a sweet friend and mentor and I am so glad I have her in my life.

Lastly, I have YOU to thank! Whether you are a follower, friend, customer, hostess, or just stumbled across our website, I appreciate you taking the time to support my small, local business. If it weren’t for you, I wouldn’t have had an incredible first year in business. Loyalty from customers and hostesses is something that I thrive on so thank-you for coming back, whether you were a Head Over Heels customer/ hostess or a customer/ hostess I have had the pleasure of meeting throughout the year.

Oh friends! I’m so looking forward to 2017. This coming year is going to be full of growth and expansion (hint, hint!). My commitment to you is continue to provide the best shoe shopping experience possible - a positive place where you can come purchase shoes, host parties, and receive top notch customer service. I ask that you please continue to refer your friends and family to Pretty Little Shoes - referrals are the greatest compliment I can receive.

Thank-you again for an incredible year! Here's to an even better year ahead. :)

Enjoy these never-before-seen, behind-the-scenes photos from the past year. <3

Just after I picked up my first order (I had no idea what I got myself into!) // My brother playing with all the boxes // Our front room was FULL

My sister taking stock photos // My favourite little helper giving me a hand with choosing stock // My friend Jenn & I goofing off at 'The Man Show Meets Women's World'

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