This + That

What's In a Name

One common question I get asked is how did I come up with the name Pretty Little Shoes for my business. I'd like to say it was an easy decision but boy oh boy, it was not! 

One of the first things you have to do when starting up a business is to create a name. Not only because it is the basis of your brand but in order to complete any paperwork that progresses the legal process of setting up your business, a name needs to be listed.

I felt a lot of pressure to have a really great business name but only had three days to think of one. Three very short days. Those days my family's supper conversation consisted of them throwing names at me. Either I thought it was decent and jot it down or I tossed it right out the window. We came up with SO many ideas, but nothing seemed just right. 

During this period in my life I had a slight obsession with the television show Pretty Little Liars. It was the first show that I actually binge watched so I'm sure you can understand my deep emotional connection to it. :) Anyways, on that third day I was flipping through my Instagram feed hoping to gain some inspiration when I came across a post on Pretty Little Liars page. As you can see, it's not an incredible, inspirational, or motivating post, but as soon as I saw the name Pretty Little Liars, the name Pretty Little Shoes just popped into my mind and it stuck.

I didn't want a name that was similar to another business, that people would forget, or may get confused about what our product was. It had to be clear and concise. Likeable and memorable. Cute and feminine. I think Pretty Little Shoes encompasses all those qualities.

So there you go! That's how Pretty Little Shoes came to be. Next week I'll be giving you tips and tricks on how to walk in heels. Stay tuned for that!

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