This + That

Three, three, three!

Oh hello there lovelies!

I see that it has been awhile since I sat down and wrote a blog post. One year to be exact…oops!

Today I am celebrating Pretty Little Shoes’ third birthday! Say whaaat?! How has it been three years already?! Three years ago I had NO IDEA what I had gotten myself into and was a little, ok, a lot, over my head but with patience and perseverance, here I am three years later, running a successful ladies and little girls home and online based shoe company.

It has become a tradition for me to write a blog post on our birthday so this year I am going to be telling you the story of how exactly Pretty Little Shoes came to be.

All the way back in 2011, I was at a ladies night with my mom. To my surprise there was a lady there selling shoes. After further discussion I learned that her name was Kim Moss and her company name was Head Over Heels. That night I was like an annoying little fly that wouldn’t leave the table. I’m sure I tried on every single pair of shoes Kim had there. I fell in love with a pair of heels - they were zebra patterned but most importantly, they were PINK! Drool, right?! My mom ended up buying them for me as a Christmas gift. Thanks mom!

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That night, Kim had mentioned that she does shoe parties and much like many lady’s reactions I thought, “A shoe party is a thing?! Sign me up!”.

May 17th, 2012 was the date of my first shoe party. I just about had to cancel my party because I was so sick with pneumonia. I remember that night just feeling like garbage, watching all my friends shop while I stood back and just watched. I felt so bad! But my party was a success and I remember getting lots of fabulous shoes for free and 1/2 off!

My haul from my very first shoe party. Can you tell I had a thing for heels?! Are they all just gorgeous?!

My haul from my very first shoe party. Can you tell I had a thing for heels?! Are they all just gorgeous?!

That fall I decided to host another party, a boot party this time. Because it was November 1st, the weather was super crappy. It was snowing and freezing rain - such a terrible combination. That party wasn’t as big as success as my party six months prior but it was still fun and I still got some beautiful boots that are still in mint condition that I wear often!

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Between 2011 and 2016, I purchased most of my shoes from Kim whether it be shopping with her online or at other events and parties. I was hooked on supporting this wonderful company.

In January of 2016 Kim had posted on Facebook that Head Over Heels would be closing down but talked about a business opportunity that she was making available. I won’t go into the specifics but this opportunity intrigued me. At that time in my life I was studying from home and had been looking for an opportunity to make some extra money while studying. I tried traditional direct sales businesses but they just weren’t for me. So after corresponding with Kim for a few days, yes, only a few days, I decided that opening my own shoe company was something that I was wanting to move forward with and accepted the opportunity.

The days and weeks that followed were such a whirlwind. I had to get business licenses, get tax and legal stuff figured out, inventory my stock, book parties, build a website, and other things that make my head spin just reflecting on them. Those first months are still so fresh in my mind. I probably started getting on Kim’s nerves messaging her what seemed like daily with questions.

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Three years later, it is so fun to reflect and look back on how much things have changed from the early Pretty Little Shoes days to now. Back then, I was simply just a ladies shoe company that did shoe parties and shopping appointments. Now, we’re so much more! We sell other products on top of shoes; we not only sell ladies footwear but also sell little girl shoes; we have a wonderful rep Mandalyn; we sell on Amazon; and we travel out of province for events!

To those who have had a piece in Pretty Little Shoes’ first three years, whether it be big like hosting a party or small like ‘liking’ one of our Instagram or Facebook posts, please know what I wouldn’t be where I am today without your support. From the bottom of my heart, THANK-YOU!

To show my appreciation for your support and to celebrate three years in business, all ladies footwear is 25% off using discount code THREEYEARS at checkout. Sale ends January 15th. <3

Here’s to another year of Pretty Little Shoes!

xo Baillie

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