Shoe Party

This + That

Three, three, three!

Oh hello there lovelies!

I see that it has been awhile since I sat down and wrote a blog post. One year to be exact…oops!

Today I am celebrating Pretty Little Shoes’ third birthday! Say whaaat?! How has it been three years already?! Three years ago I had NO IDEA what I had gotten myself into and was a little, ok, a lot, over my head but with patience and perseverance, here I am three years later, running a successful ladies and little girls home and online based shoe company.

It has become a tradition for me to write a blog post on our birthday so this year I am going to be telling you the story of how exactly Pretty Little Shoes came to be.

All the way back in 2011, I was at a ladies night with my mom. To my surprise there was a lady there selling shoes. After further discussion I learned that her name was Kim Moss and her company name was Head Over Heels. That night I was like an annoying little fly that wouldn’t leave the table. I’m sure I tried on every single pair of shoes Kim had there. I fell in love with a pair of heels - they were zebra patterned but most importantly, they were PINK! Drool, right?! My mom ended up buying them for me as a Christmas gift. Thanks mom!

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That night, Kim had mentioned that she does shoe parties and much like many lady’s reactions I thought, “A shoe party is a thing?! Sign me up!”.

May 17th, 2012 was the date of my first shoe party. I just about had to cancel my party because I was so sick with pneumonia. I remember that night just feeling like garbage, watching all my friends shop while I stood back and just watched. I felt so bad! But my party was a success and I remember getting lots of fabulous shoes for free and 1/2 off!

My haul from my very first shoe party. Can you tell I had a thing for heels?! Are they all just gorgeous?!

My haul from my very first shoe party. Can you tell I had a thing for heels?! Are they all just gorgeous?!

That fall I decided to host another party, a boot party this time. Because it was November 1st, the weather was super crappy. It was snowing and freezing rain - such a terrible combination. That party wasn’t as big as success as my party six months prior but it was still fun and I still got some beautiful boots that are still in mint condition that I wear often!

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Between 2011 and 2016, I purchased most of my shoes from Kim whether it be shopping with her online or at other events and parties. I was hooked on supporting this wonderful company.

In January of 2016 Kim had posted on Facebook that Head Over Heels would be closing down but talked about a business opportunity that she was making available. I won’t go into the specifics but this opportunity intrigued me. At that time in my life I was studying from home and had been looking for an opportunity to make some extra money while studying. I tried traditional direct sales businesses but they just weren’t for me. So after corresponding with Kim for a few days, yes, only a few days, I decided that opening my own shoe company was something that I was wanting to move forward with and accepted the opportunity.

The days and weeks that followed were such a whirlwind. I had to get business licenses, get tax and legal stuff figured out, inventory my stock, book parties, build a website, and other things that make my head spin just reflecting on them. Those first months are still so fresh in my mind. I probably started getting on Kim’s nerves messaging her what seemed like daily with questions.

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Three years later, it is so fun to reflect and look back on how much things have changed from the early Pretty Little Shoes days to now. Back then, I was simply just a ladies shoe company that did shoe parties and shopping appointments. Now, we’re so much more! We sell other products on top of shoes; we not only sell ladies footwear but also sell little girl shoes; we have a wonderful rep Mandalyn; we sell on Amazon; and we travel out of province for events!

To those who have had a piece in Pretty Little Shoes’ first three years, whether it be big like hosting a party or small like ‘liking’ one of our Instagram or Facebook posts, please know what I wouldn’t be where I am today without your support. From the bottom of my heart, THANK-YOU!

To show my appreciation for your support and to celebrate three years in business, all ladies footwear is 25% off using discount code THREEYEARS at checkout. Sale ends January 15th. <3

Here’s to another year of Pretty Little Shoes!

xo Baillie

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This + That

Our Commitment to Charity

If I'm being honest, shoes are superficial. They aren't a need; they are a want. They make us feel pretty, but we could survive without them. For this reason I wanted Pretty Little Shoes to be much more than just a shoe company. Regardless if you're purchasing a pair of shoes or one of our fabulous accessories, please know that your purchase is making a positive impact in the world.

When you purchase a pair of shoes...

For every 150 pairs of shoes sold from Pretty Little Shoes, we will donate 1 pair of new shoes to The Princess Shop. The Princess Shop is a Saskatoon based organization which gives girls in need a special graduation experience as well as tools and mentorship to succeed after graduation. 

Last year, Pretty Little Shoes donated $1100 worth of shoes to The Princess Shop! How amazing is that?! To read more about our collaboration, click here

Me and Karen, the director of The Princess Shop

Me and Karen, the director of The Princess Shop

When you purchase a MudLOVE bracelet...

MudLOVE has a heart for charity and that's why they have partnered with Water for Good - a non-profit organization that drills water wells, and provides clean drinking water in the Central African Republic, a country that is desperate for the basic necessities of life. Every MudLOVE product you purchase provides 1 week of clean water to someone in need. So when you purchase a bracelet, you're not only going to look great but you will also be supporting a great cause!

When you purchase Grace & Lace boot socks/ boot cuffs...

What I love most about Grace & Lace, much like our collaboration with MudLOVE, is their commitment to charity. For every Grace & Lace purchase, a portion of the sales is donated to Angel House, an organization that builds homes for orphans in India. Once in an orphanage, the kids receive proper water, healthcare, and education that they otherwise wouldn't receive. In addition to building orphanages, Grace & Lace has funded safe houses for women to escape sex-trafficking.

Thank-you so much for supporting Pretty Little Shoes and subsequently these incredible charities. With your purchase, you are making the world a better place. <3

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